by Karim Bartoletti, powered by Best of Cannes.
Presented by ADCI – Art Directors Club Italiano and Indiana Production.
Where could a format about commercials in a playful riot against the small screen land for the first time if not in a rebel film festival? In this national premiere at the Riviera International Film Festival, Karim Bartoletti will take us on an intriguing, exhilarating, but above all moving 2-hour full immersion through advertising that changes language to blur the lines with cinema, expanding the minute-length, scrambling approaches, winking at new registers, in a carousel of branded content and must-see advertising films, all recently awarded at Cannes Lions, the Oscars of advertising. DEDICATED TO: professionals in the film, TV, and ad industries and to all lovers of the extraordinary.
DEDICATED TO: audiovisual professionals in the film, television, and advertising industries and to all lovers of extraordinary things.
